Data Analytics

We use a data-driven methodology to develop truly effective solutions to help clients increase sales and margins across menu items. 


TURF Analytics.  We employ a mathematical procedure for optimizing our client's menu.  Through TURF, we are able to determine the shortest list of menu items needed to satisfy the vast majority of customers.


TURF delivers multiple benefits:

  • Identification of revenue driver items

  • Determination of items that drive customer loyalty

  • Increased throughput via faster customer ordering

  • Operational complexity improvements


Menu Performance Analytics.  We identify opportunities at the product level to enhance revenue and profitability performance.


Menu Operations Analytics.  We utilize menu item operations data and complexity ratings to identify the contributing or detracting drivers of profitability.

The Econometrics Approach
Through our partnership with Personica, we can unlock your pricing power with demand-based econometrics pricing, advanced analytics, competitive intelligence and data-driven pricing recommendations with predictable results. This proven methodology allows us to look at every menu item in every location differently. You don't sacrifice profit with over-generalization

Leveraging Competitive Intelligence
Understanding competitive pricing allows you to separate market dynamics from competitor impact, and plan accordingly on an ongoing basis.

Leveraging  Pricing Analytics
When compared "do-it-yourself" methods, our in-depth pricing analytics can generate a 2-3% lift in profits using a data-driven approach that allows you to make decisions based on data, instead of "gut feel", maximizing revenue while reducing risk.

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Click on the above image to read how in-depth data analysis contributed to a $15 million gain at this QSR client's drive-thru.