Data Analytics

We use a data-driven methodology to develop truly effective solutions to help clients increase sales and margins across menu items. 


TURF Analytics.  We employ a mathematical procedure for optimizing our client's menu.  Through TURF, we are able to determine the shortest list of menu items needed to satisfy the vast majority of customers.


TURF delivers multiple benefits:

  • Identification of revenue driver items

  • Determination of items that drive customer loyalty

  • Increased throughput via faster customer ordering

  • Operational complexity improvements


Menu Performance Analytics.  We identify opportunities at the product level to enhance revenue and profitability performance.


Menu Operations Analytics.  We utilize menu item operations data and complexity ratings to identify the contributing or detracting drivers of profitability.

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Click on the above image to read how in-depth data analysis contributed to a $15 million gain at this QSR client's drive-thru.