Yum! Brands committed to multi-branding as strategy for future growth. Key to the success of this strategy is seamless multi-branding integration.
King·Casey has been working with Yum! Brands and Pepsi, its beverage partner, to develop next generation beverage zones and model merchandising, which reinforce Yum! Brands and Pepsi’s strategic objectives.
Customer response has been extremely favorable as beverage incidence has increased on a complete meal and a la carte basis in stores where King·Casey’s innovative concepts have been implemented.
(Click on above image for larger view)