The Situation

Subway wanted to do a better job of communicating its "Better for You" brand positioning, while simultaneously increasing sales of its combo meals.

The Solution

King·Casey created an integrated menuboard and merchandising system along with a distinctive brand identity for Subway's Fresh Value Meals.

The Results

The integrated menuboard and merchandising system has increased Subway's average check size through greater sales of Fresh Value Meals, speeded up the customer's ordering time and positioned Subway as the undisputed category leader in providing "Better for You" menu offerings.


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