The Objective

Sanabel Al Salam operates 73 retail food stores that specialize in sweet delights in the Kingdom of Saudi Arabia. Sanabel came to King·Casey seeking an improved brand image as well as recommendations for more effective and efficient visual merchandising and store design. Sanabel wanted to portray a memorable and recognizable brand identity, and design a next-generation retail store concept that strongly positioned Sanabel as an established category leader as they build-out new store locations around the Kingdom. The ultimate goals? Improve business results by improving the customer experience!

The Solution

King·Casey followed a structured, step-by-step approach that resulted in a new and enhanced store concept that optimized the strengths of the current brand while introducing new retail strategies and design concepts that elevated a popular regional brand into a distinctive world-class shopping experience.

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