Mimo’s is a beloved ice cream brand that generations of Colombians have enjoyed for over forty years. But the brand had not kept pace with new competitive ice cream concepts that had entered the market. Mimo’s recognized an urgent need to quickly develop an exciting and visually impactful “next generation” Mimo’s concept that would effectively distinguish itself from competing concepts, attract new customers, and re-attract lapsed customers.
Mimo’s turned to King·Casey to develop a next-generation, 3-D branded store design (see sidebar) that could be applied to three different store types (stand-alone, in-line and kiosk). And the project had to be accomplished in less than three months.
King·Casey delivered unique and compelling Mimo’s 3-D branded store concepts that are strategically sound and greatly enhance the customer experience. We were able to clearly differentiate Mimo’s from competitive concepts and help management realize their business goals and objectives. The new store designs leverage the best of the beloved, original concept, while refreshing and enhancing the overall store design to effectively compete in today’s increasingly competitive marketplace.
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