King·Casey was chosen by Gourmet Food Trading Co., a company based in Saudi Arabia to design a prototype concept for a new lounge called La Vida. The concept offers casual snacking and dining options with tastes from around the world in a memorable and stylish environment.
King·Casey provided a complete turn-key 3-D branding and design solution. The project included brand positioning, kitchen design and food service operational flow, menu engineering and development, interior and exterior branding and design, and collateral branding elements.
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