Jamba Juice management sought to optimize the brand’s menuboards to increase business performance and improve the customer experience.
Jamba Juice partnered with King·Casey to develop a menuboard improvement strategy that would help Jamba realize their business performance objectives. King·Casey followed a structured approach (see next page) that ensures real, measurable improvement.
The enhanced menu and menuboard strategies were tested in Jamba’s stores. Based on the successful test market results, Jamba’s new menuboards are being rolled out system-wide.
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