Finagle Bakery Cafe

The Situation

Boston-based Finagle A Bagel sought to broaden its consumer appeal and increase sales through an expanded menu with higher margin lunch and light dinner items. Realizing that more than an expanded menu was needed to achieve these goals, Finagle turned to King·Casey for a complete, turn-key solution.

The Solution

King·Casey Developed A Proprietary 3-D Branded Solution

King·Casey began by working with Finagle to reposition the brand from a bagel quick service restaurant to a bakery café. Renamed “Finagle Bakery Café”, King·Casey created a new bakery café environment that is a compelling 3-dimensional brand expression of the new Finagle Bakery Café brand positioning and personality. The interior color palette, décor, materials, finishes and fixtures strongly support the new brand positioning while proprietary environmental graphics communicate Finagle’s product quality and freshness benefits. King·Casey applied its COZI® (Customer Operating Zone Improvement) strategic discipline throughout the new Finagle Bakery Café environment.  Different dining zones were created to satisfy a variety of customer types, their moods and time constraints.

The Results

The new prototype store is selling more high-margin items and is expanding Finagle’s lunch and dinner dayparts. The new bakery café prototype is also generating better business throughout the day than Finagle’s traditional QSR locations.


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