How to grow sales by optimizing menu communications along the entire "path-to-purchase"

When it comes to promoting your foodservice offerings, there is no question that menuboard communications play a critical role. So getting the menuboard right is a critical objective. But there's more. Every communication along the entire customer "path-to-purchase" plays an important support role in influencing customer decision making.  

 

For decades, King-Casey has helped leading foodservice brands maximize sales and profits by strategically developing an integrated zone merchandising and communications system. This structured data-driven approach was pioneered by King-Casey and has been embraced by many of today's leading brands. It's an approach that's responsive to customer needs, behaviors and attitudes, and driven by a brand's strategic business goals. Developing a Total Store Communications strategy is a proven way increase sales and profits while improving the customer experience.

Learn more. Download the article by clicking on the image to the right.

Want to Know More?

Let's Schedule an Informal Chat...

Front cover of revised COZI report 2018.

Click on image to download

If you have any questions, or would like to schedule an informal conversation with one of our menu optimization experts, take a moment to fill out the below form. 

 

Contact King-Casey