How to grow sales by optimizing menu communications along the entire "path-to-purchase"
When it comes to promoting your foodservice offerings, there is no question that menuboard communications play a critical role. So getting the menuboard right is a critical objective. But there's more. Every communication along the entire customer "path-to-purchase" plays an important support role in influencing customer decision making.
For decades, King-Casey has helped leading foodservice brands maximize sales and profits by strategically developing an integrated zone merchandising and communications system. This structured data-driven approach was pioneered by King-Casey and has been embraced by many of today's leading brands. It's an approach that's responsive to customer needs, behaviors and attitudes, and driven by a brand's strategic business goals. Developing a Total Store Communications strategy is a proven way increase sales and profits while improving the customer experience.
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