King·Casey and Envirosell Create P2P PRO to Achieve Optimized Path to Purchase

The renowned firms, King·Casey and Envirosell, have combined resources to develop P2P PRO -- an innovative process that uses proven methodologies resulting in strategies and designs that optimize path to purchase and achieve tangible business results.

P2P PRO leverages King·Casey’s strategic zone merchandising optimization methodology and design skill with Envirosell’s Mobile Eye-Tracking and behavioral research expertise. Discover how your customers are shopping the store. Which signage, fixtures and displays are they looking at? What POP communications are they actually reading? What elements are simply ignored? We will deliver creative solutions that result in a dramatically improved P2P strategy and visual execution. It’s all based on hard scientific data, rich consumer insights and decades of success developing superior P2P performance. Nothing else on the market comes close to P2P PRO.

A Proven Track Record. King·Casey and Envirosell each have decades of experience helping many leading retailers, retail and restaurant brands grow their businesses via path to purchase insights, strategies and designs that increase sales and improve the customer experience.

Learn More. Call King·Casey to learn more about P2P PRO and how it will build your brand’s sales and improve customer experience. Contact: Howland Blackiston, Principal, King·Casey. Tel: 1-203-571-1776 or email:

  • ​About King·Casey. In business since 1953, King·Casey is a pioneer in retail consulting, branding and design. King·Casey specializes in helping brands optimize their customer experience. ​King·Casey utilizes its Customer Operating Zone Improvement discipline (COZI®) to optimize store environments, path to purchase and customer zone merchandising and communications. The firm is highly recognized for its ability to utilize consumer and scientific insights and mathematical sales analysis to create optimized P2P strategies and designs that realize real and measurable business improvement and increased customer satisfaction. To learn more about King·Casey click here.

  • About Envirosell. Envirosell is the leading research consultancy for the retail environment, integrating analysis of layout, merchandising, and operations with shopper behavior and perceptions. Since 1986, the firm has studied restaurants, products, brands, stores, malls, airports, banks, hotels, and services for Fortune 100 clients. Founder, Paco Underhill is a regular contributor to NPR and BBC Radio. Paco’s books, Why We Buy, Call of the Mall, and What Women Want have been published in 27 languages and have sold more copies than any other retailing books in history. To learn more about Envirosell click here.

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