For over a half century the very heart of our business has been utilizing consumer insights to develop powerful branding and design strategies and solutions. In fact, King·Casey was the first design firm in the United States to utilize primary consumer research as a key element in the design process. King·Casey can evaluate your customer’s behavior and then develop actionable findings to improve their experience. Using state-of-the-art tools and proprietary techniques, we can objectively validate the effectiveness of your merchandising, menuboards, branding and environment to identify specific opportunities for improvement. We will gather information from focus groups, management interviews, in-store behavioral tracking (customer shadowing), videography (hidden camera studies) and exit interviews (customer intercepts).
Click on the image (left) for a free copy of our King·Casey Report on selecting the right kind of reserach for a given project.