Burger 8

The Objective

King·Casey was selected by an investment group in Saudi Arabia to develop a new restaurant concept in response to the popular and growing “better burger” category in the region.  The goal was to develop a powerful new brand concept and store design that surpased all other competing burger concepts. Drawing from decades of experience working with the world’s most prestigious and successful QSR and Fast-Casual concepts, King·Casey created a concept that was visually compelling from a brand recognition standpoint, highly functional in it’s operations, drew from King·Casey proprietary databaase of best practices, and embraced 3-Dimensional branding strategies that showcased the concept’s “fresh, made-to-order” attribute and delivered a highly desireable, memorable, customer experience.

The Solution

King·Casey developed sound strategies and design solutions that helped our client realize its desired business objectives. With the comprehensive range of services we provide, King·Casey deliverd true,  “turn-key” solutions (both front and back-of-house).  By following a structured, step-by-step process, King·Casey developed branding and design solutions that mapped to strategic business objectives and surpassed customer needs.

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