We are often asked about our memorable logo and its significance. So in response, here’s the story.

The Impact

The "splash" represents the idea that innovative thinking leads to creative solutions that have an immediate and beneficial impact on a brand.


The Result

The ripples symbolize that effective branding strategies create a lasting and radiating effect: iconic branding, continuous customer loyalty, and enduring sales improvement.


Our Name

Named after our founders. King·Casey has over sixty years experience in building competitive brands that result in measurable business improvement.​

Evolution of the King-Casey Logo

This King·Casey logo was in use during the 1950s and 1960s.

In the 1970s and 1980s King·Casey was using this logo.

King·Casey’s current logo has been in use for more than two decades.

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