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Our History

The year is 1953. Dwight Eisenhower is elected president, “Make Room for Daddy” has its television debut, and “Stranger in Paradise” tops the musical charts. That same year, Fred King and Eugene Casey launch a new marketing and design firm: King-Casey.

Right from the start, Fred and Eugene earned a reputation as design strategists. The firm was one of the very first to incorporate science and consumer research into the design process. They delivered a lot more than attractive graphics. Their founding tenet was, “Good Design Must Deliver Good Payback”. It wasn’t long before King-Casey attracted a prestigious list of loyal clients.

To this day, King-Casey blends science, innovation and creativity to deliver solutions that result in measurable business improvement: increased sales, higher profits and superior customer loyalty.

Please give us a call, and let’s explore how King-Casey can help you realize meaningful business improvement.

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View half a century of design innovations from King-Casey
King and Casey

Fred King (right) and Eugene Casey (left) launched King-Casey in 1953, blending science and innovation to get results for clients.
Amex card

King-Casey is the firm that gave American Express its distinctive green card identity.

King-Casey 25 Sylvan Road South Westport, CT 06880 Phone: 203- 571-1776 Email: innovators@king-casey.com







King-Casey is retail design and branding company providing design and consulting services relative to strategic branding, retail merchandising, store merchandising, zone merchandising, retail store design, retail and store assessment, retail display, consumer research, customer feedback, focus groups, videography, branding, identity development, packaging design, and package design. King-Casey’s expertise includes work with QSR, Fast Casual and Casual Dine restaurants. King-Casey provides restaurant design, restaurant merchandising, restaurant branding, restaurant menuboards, menu board, visual merchandising and design, menu consulting, menu design, menuboard systems analysis, menuboard design, menu board design, menuboard consulting, menu board enhancement, drive-thru assessment, and drive-thru design. At the heart of King Casey’s approach is our COZI methodology (customer operating zone improvement) which ensures effective retail strategies, retail design, merchandising strategies and results in lasting customer loyalty.