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Branding/Positioning

Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core equities? What are the barriers standing in the way? King-Casey will provide you with an objective assessment of your brand. We will deliver specific solutions that will allow you to reach your strategic business goals and objectives, and clearly differentiate your brand and identity in the marketplace. Contact us and we'll explore how we can help you develop a "breakthrough" branding and positioning strategy.

 

Backyard Burgers Logo

King-Casey's brand identity development project for Back Yard Burgers resulted in a new logo and a new exterior identity that reinforce their premium product: black angus grilled burgers. To download a four-page color article that takes you step-by-step through this project, please click here.



Merrill Lynch Logo

The Merrill Lynch bull logo is just one of the many illustrious brand identities created by King-Casey. Call us to see how we can transform your brand identity to get measurable business results.

King-Casey 25 Sylvan Road South Westport, CT 06880 Phone: 203- 571-1776 Email: innovators@king-casey.com

King-Casey is retail design and branding company providing design and consulting services relative to strategic branding, retail merchandising, store merchandising, zone merchandising, retail store design, retail and store assessment, retail display, consumer research, customer feedback, focus groups, videography, branding, identity development, packaging design, and package design. King-Casey’s expertise includes work with QSR, Fast Casual and Casual Dine restaurants. King-Casey provides restaurant design, restaurant merchandising, restaurant branding, restaurant menuboards, menu board, visual merchandising and design, menu consulting, menu design, menuboard systems analysis, menuboard design, menu board design, menuboard consulting, menu board enhancement, drive-thru assessment, and drive-thru design. At the heart of King Casey’s approach is our COZI methodology (customer operating zone improvement) which ensures effective retail strategies, retail design, merchandising strategies and results in lasting customer loyalty.