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USTA

  United States Tennis Association

The Situation

The US Open is the crown jewel of the United States Tennis Association, bringing $300 million into the economy of the New York area. A critical contributor is the merchandising of licensed apparel to the 600,000 fans that attend the US Open. The USTA's objective: increase retail sales and branding recognition at the event.

The Solution

The USTA tapped King-Casey to improve the visual merchandising and fan appeal of its licensed apparel. King-Casey developed a comprehensive new merchandising concept for retail stores at the 2003 and 2004 US Open, including new logo and new store design. King-Casey handled this high-visibility project on a turnkey basis from strategy and concept, through sourcing, costing and installations.

The Results

King-Casey's solutions helped serve up a concept that visually captures the spirit of the event, while meeting the strict operational needs of rapid sales turns and customer through-put. The USTA plans on converting additional locations using King-Casey's design. All in all, a grand slam for the US Open!

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USTA

King-Casey’s new retail designs improved the visual merchandising and fan appeal of licensed apparel at the US Open.

USTA

King-Casey 25 Sylvan Road South Westport, CT 06880 Phone: 203- 571-1776 Email: innovators@king-casey.com

King-Casey is retail design and branding company providing design and consulting services relative to strategic branding, retail merchandising, store merchandising, zone merchandising, retail store design, retail and store assessment, retail display, consumer research, customer feedback, focus groups, videography, branding, identity development, packaging design, and package design. King-Casey’s expertise includes work with QSR, Fast Casual and Casual Dine restaurants. King-Casey provides restaurant design, restaurant merchandising, restaurant branding, restaurant menuboards, menu board, visual merchandising and design, menu consulting, menu design, menuboard systems analysis, menuboard design, menu board design, menuboard consulting, menu board enhancement, drive-thru assessment, and drive-thru design. At the heart of King Casey’s approach is our COZI methodology (customer operating zone improvement) which ensures effective retail strategies, retail design, merchandising strategies and results in lasting customer loyalty.