Case Studies [Subway]

Clients
	Case Studies
		Adams Hometown Market
		Au Bon Pain
		Bruegger's
		Buffalo Wild Wings
		Buffets
		Culver's
		Litehouse
		Postmark America
		Pyrogrill
		Sizzler
		Storage Deluxe
		Subway
		Travelers
		US Post Office
		US Tennis Assoc.
		University of Alabama
		Yum! Brands
	Client List

Subway

The Situation

Subway wanted to do a better job of communicating its "Better for You" brand positioning, while simultaneously increasing sales of its combo meals.

The Solution

King-Casey created an integrated menuboard and merchandising system along with a distinctive brand identity for Subway's Fresh Value Meals.

The Results

The integrated menuboard and merchandising system has increased Subway's average check size through greater sales of Fresh Value Meals, speeded up the customer's ordering time and positioned Subway as the undisputed category leader in providing "Better for You" menu offerings.

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King-Casey’s new identity program helped Subway become the pioneer in the "health and wellness" category.

King-Casey 25 Sylvan Road South Westport, CT 06880 Phone: 203- 571-1776 Email: innovators@king-casey.com

King-Casey is retail design and branding company providing design and consulting services relative to strategic branding, retail merchandising, store merchandising, zone merchandising, retail store design, retail and store assessment, retail display, consumer research, customer feedback, focus groups, videography, branding, identity development, packaging design, and package design. King-Casey’s expertise includes work with QSR, Fast Casual and Casual Dine restaurants. King-Casey provides restaurant design, restaurant merchandising, restaurant branding, restaurant menuboards, menu board, visual merchandising and design, menu consulting, menu design, menuboard systems analysis, menuboard design, menu board design, menuboard consulting, menu board enhancement, drive-thru assessment, and drive-thru design. At the heart of King Casey’s approach is our COZI methodology (customer operating zone improvement) which ensures effective retail strategies, retail design, merchandising strategies and results in lasting customer loyalty.