Case Studies [Sizzler]

Clients
	Case Studies
		Adams Hometown Market
		Au Bon Pain
		Bruegger's
		Buffalo Wild Wings
		Buffets
		Culver's
		Litehouse
		Postmark America
		Pyrogrill
		Sizzler
		Storage Deluxe
		Subway
		Travelers
		US Post Office
		US Tennis Assoc.
		University of Alabama
		Yum! Brands
	Client List

Sizzler Sizzler

The Situation

The Sizzler brand lost its clarity as it evolved from its core steak house positioning to an “All You Can Eat” buffet strategy. In addition, research discovered that the Sizzler logotype and brand identity communicated negatives and was contributing to reduced customer visits.

The Solution

King-Casey created a bold new Sizzler logotype and brand identity, the goal of which was to communicate the brand’s core steak heritage, enhance the brand’s image and encourage trial.

The Results

The Sizzler re-imaging and revitalized brand identity was an immediate success. Traffic counts in re-imaged restaurants increased dramatically. Additionally, the re-imaging has attracted new and younger customers to Sizzler’s restaurants.

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The application of King-Casey’s new identity for Sizzler’s building exteriors create strong brand impact and “curb appeal”.

King-Casey 25 Sylvan Road South Westport, CT 06880 Phone: 203- 571-1776 Email: innovators@king-casey.com

King-Casey is retail design and branding company providing design and consulting services relative to strategic branding, retail merchandising, store merchandising, zone merchandising, retail store design, retail and store assessment, retail display, consumer research, customer feedback, focus groups, videography, branding, identity development, packaging design, and package design. King-Casey’s expertise includes work with QSR, Fast Casual and Casual Dine restaurants. King-Casey provides restaurant design, restaurant merchandising, restaurant branding, restaurant menuboards, menu board, visual merchandising and design, menu consulting, menu design, menuboard systems analysis, menuboard design, menu board design, menuboard consulting, menu board enhancement, drive-thru assessment, and drive-thru design. At the heart of King Casey’s approach is our COZI methodology (customer operating zone improvement) which ensures effective retail strategies, retail design, merchandising strategies and results in lasting customer loyalty.