New QSR Merchandising Assessment Tool
Increases Sales & Profits

Increase Sales in Today’s Battered Economy

These are difficult times for QSR operators. Discretionary spending is down. Families don’t eat out as frequently. Competition is tough. Every QSR operator is faced with the same challenge…how to increase check, improve profits, speed thru-put and encourage customer loyalty.

Superior Merchandising Improves Your Business

Studies show that powerful, targeted in-store customer communications are one of the most influential factors for increasing sales and profits.  By sharpening your in-store merchandising, you can deliver communications that will influence customer purchase decisions and deliver enviable business results.

Proven Approach Gets Results

King-Casey has helped scores of QSR companies identify weaknesses in their in-store merchandising and then develop strategies that dramatically improve their merchandising effectiveness. Sales increases of 5% or more are typical.

The Key: Zone Merchandising

Any QSR is actually a collection of many “customer zones”. Each zone is perfect for one message and wrong for another. Customers behave differently in each zone.  Placing the right merchandising messages in the right zones using the right communications elements influences purchase decisions and results in:

• Increased profitability
• Decreased decision-making time and increased thru-put
• Increased consumer satisfaction and loyalty

Introducing QSR Assessor™

QSR Assessor™ is a revolutionary new merchandising tool. It enables QSR operators to assess their existing merchandising and quickly and easily develop solutions for improvement.  QSR Assessor™ is based on the identical approach used by King-Casey with its clients.

How QSR Assessor™ Works

This self-assessment tool is based on King-Casey’s proven analytical approach. QSR Assessor™ consists of a collection of “zone modules”. It helps you identify the strengths and weaknesses of your current in-store merchandising. The modules provide specific guidance and strategies for optimizing in-store communications. QSR Assessor™ is a merchandising guru in a box.

A Modular, Step-by-Step Approach

QSR Assessor™ is in a modular fashion to provide you with the greatest flexibility (pick those zones that are in greatest need of improvement, or will have the greatest impact on your business).

What’s in Each Module?

Each module focuses on a key customer zone. There are zone assessment modules for both the QSR interior and drive-thru. Each of the printed modules contains the following elements:

• Zone Tactics (what are the typical business strategies & tactics for this zone?)
• Zone Definition (what area of the restaurant does this zone include?)
• Communication Elements (what type of POP most effectively delivers messages in this zone?)
• Prioritization Tool (how easy or difficult is it to make changes in this zone and what is the potential impact on your business?)
• Research Findings (how do customers use this zone; what results are possible when we improve strategies in this zone?)
• Optimized Placement (where is the most effective placement of merchandising messages in this zone?)
• Best Practice Examples (real-life examples and illustrations of innovative merchandising solutions in this zone)
• Helpful Guidelines (use this to assess whether or not your merchandising and messaging comply with best-in-class design guidelines)
• Zone Tactics Assessment Check List (use this to self-assess whether or not your merchandising is using these tactics)
• Corrective Action Plan: If your merchandising does not comply with the recommended tactics, create an action plan to change it
• Communication Do’s and Don’ts (some illustrative examples of things you should and should not do in this zone)

Special In-Depth Menuboard Modules

The toolkit includes comprehensive modules and guidelines for assessing and improving your current interior and drive-thru menuboards.  Improving menuboards is the single most influential thing you can do to increase sales and profits:

• The menuboard is a powerful tool that can influence a customers’ purchase decision 56% of the time
• A superior menuboard design can increase sales by 5-15% (King-Casey Research)

Includes Implementation Webinar

To ensure optimum results using this tool, every QSR purchasing QSR Assessor™ gets two free registrations to a live online session that will ensure success (additional registrations are $500/each).
Webinar topics include:

• Who should conduct the audits?
• Understanding each module and it’s objectives
• Which zones have the biggest impact on improving your business, and why?
• How to use the modules to self-assess your current situation
• How to develop a corrective action plan for improvement
• Measuring success
• What role does top management play in this?
• What are the other investments beyond purchasing this tool?
• Learning from others using benchmarking
• Using Cost/Benefit Analysis to evaluate payback for various merchandising improvement options

QSR Assessor™ is Available January 2009

Call today to learn more about QSR Assessor™

Order before January 2009 and you will qualify for a 10% discount. Contact Howland Blackiston, Principal, King-Casey at +1(203) 571-1776 or email hblackiston@king-casey.com

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