Litehouse

The Situation

Litehouse is a chain of retail stores selling pools, spas, patio furniture, and other leisure-related products. Traditionally stores within this category look alike. But Litehouse dared to be different. They asked King-Casey to create a fresh new brand identity and a unique and competitive retail concept. The overall objective was to improve business performance while establishing Litehouse as a world-class benchmark within the leisure category.

The Solution

Using a structured approach that blends the science of consumer research with the innovation of creative design, King-Casey developed a new brand identity and a new store concept. The new Litehouse would be a three dimensional adventure in fun. Each store would become a unique, stimulating and informative retail experience with a visual surprise and delight at every turn.

The Results

King-Casey’s solution is designed to enhance store flow, improve in-store communications and highlight Litehouse’s long-standing reputation for having knowledgeable staff. The new interior invites customers to roam and discover. Architectural layout and interior design reinforce a shopping experience that emphasizes freedom, exploration and discovery without the pressure of a salesperson.

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Branding includes application of Litehouse’s new identity to a variety of applications, thus extending brand presence outside of the retail environment.